Global Presence

Strategic Objective

• Product Innovation Strategy

  Technology R&D : Set up special R&D funds and identify 2 to 3 key technical breakthrough directions each year, including antibacterial treatment, ultrafine fiber processing and ecodegradable materials. Product Line Upgrade: Develop differentiated product lines talored for household, automotive and industrial cleaning scenarios to build a diversified product matrix. Quality Certification: Obtain international eco and performance certificaions such as OEKO-TEX and GRS to strengthen competitiveness in global markets. Market Research: Establish a customer feedback system to feed real-world pain points directly into the R&D process.

• Market Expansion Strategy

  Domestic Deepening: Optimize e-commerce operation strategies to improve plaform ranking and repurchase rate, and expand socal media marketing coverage. Overseas Expansion: Target key markets such as Europe and America, carry out localized operation and agent cooperation. B2B Layout: Focus on vertical industrial B2B platforms to realize precise outreach to major clients. Brand IP Development: Consolidate brand icons like "Cleaning Lab" via short videos, livestreaming and industry exhibitions.

• Intelligent Manufacturing Upgrade Strategy

  Energy Saving & Consumption Reduction: Upgrade production equipment and install solar power systems to cut power consumption per unit product year on year. Automated Production: Introduce Al-based gquality inspection and intelligent logistics systems to lower manual errors and shorten production cycles. Data-driven Management: Adopt ERP systems to monitor production schedules and raw material inventory in real time and ease capital turnover pressure. Green Supply Chain: Select and develop core suppliers complying with environmental standards to build long-term cooperative partnerships.

• Value-added Service Strategy

  Extend Product Lifecycle: Develop high-performance fibers to prolong service life and reduce customers' usage costs. Intelligent Service System: Develop monitoring and replenishment reminder tools for cleaning consumables to support clients in precise procurement. Customer Training: Deliver cleaning management training for B-end customers to improve application efficiency and satisfaction. Industrial Knowledge Platform: Release industrial standards to build authoritative professional image and boost customer stickiness.